Cookie Policy

Last updated: December 1, 2024

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They help us recognize your device and remember certain information about your preferences and actions.

2. How We Use Cookies

RealtyPro uses cookies to enhance your browsing experience, analyze website traffic, and provide personalized content. We use cookies for the following purposes:

2.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled in our systems. They are usually set in response to actions you take, such as:

  • Logging into your account
  • Filling out forms
  • Setting privacy preferences
  • Maintaining shopping cart contents
  • Ensuring website security

2.2 Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if users receive error messages. This information helps us improve our website's performance.

  • Google Analytics
  • Page load times
  • Error tracking
  • Traffic patterns

2.3 Functionality Cookies

These cookies allow us to remember choices you make and provide enhanced, personalized features:

  • Language preferences
  • Search filters and preferences
  • Saved property searches
  • Map zoom levels and location settings
  • Font size and display preferences

2.4 Targeting/Advertising Cookies

These cookies are used to deliver advertisements relevant to your interests and track advertising campaign effectiveness:

  • Facebook Pixel
  • Google Ads
  • Retargeting campaigns
  • Interest-based advertising

3. Types of Cookies We Use

Cookie Name Purpose Duration Type
realtypro_session Maintains user session Session Essential
user_preferences Stores user settings 1 year Functionality
_ga Google Analytics tracking 2 years Performance
_fbp Facebook Pixel tracking 3 months Advertising
search_filters Remembers search preferences 30 days Functionality

4. Third-Party Cookies

We may also use third-party cookies from our partners and service providers:

  • Google Analytics: Website traffic analysis and user behavior tracking
  • Facebook: Social media integration and advertising
  • YouTube: Video content and embedded players
  • Mortgage Partners: Pre-qualification and rate comparison tools
  • Map Services: Interactive maps and location services

5. Managing Your Cookie Preferences

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can:

  • Block all cookies
  • Allow only first-party cookies
  • Delete existing cookies
  • Set up notifications when cookies are being set

5.2 Opt-Out Tools

You can opt out of specific tracking cookies:

5.3 Cookie Preference Center

Manage Your Cookie Preferences

Essential Cookies Always Active
Performance Cookies
Functionality Cookies
Advertising Cookies

6. Mobile Devices

Our mobile apps may use similar technologies to cookies, such as local storage and device identifiers. You can manage these through your device settings or app preferences.

7. Do Not Track

Some browsers include a "Do Not Track" feature. Currently, there is no industry standard for how websites should respond to Do Not Track signals. We continue to monitor developments in this area.

8. Changes to This Policy

We may update this Cookie Policy to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify users of material changes by updating the "Last updated" date at the top of this policy.

9. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

RealtyPro Privacy Team

Email: privacy@realtypro.com

Phone: 1-800-REALTY

Address: 123 Market Street, Suite 500, San Francisco, CA 94105